Commissioned again by Nike and the Los Angeles Dodgers after a repeat championship run, we were tasked with creating the campaign for the release of the iconic gold jersey collection, reserved for World Series champions.

The idea centered on legacy as something built to last. Solid, enduring, and formed over time. We imagined it like gold stone, growing, setting, and becoming permanent. That thinking carried through every detail, shaping a visual language where the jersey doesn’t just represent a win, but something embedded, lasting, and impossible to take away.