After establishing a strong creative voice in skincare, we saw an opportunity to evolve our thinking within the world of luxury cosmetics. Rather than rely on traditional beauty tropes, we pursued an exploration of tone, tension, and visual experimentation.

We set out to stretch the boundaries of how beauty is portrayed — abstracting form, texture, and motion to create something unexpected, elevated, and entirely new.

The result is a film that doesn’t just showcase lip products — it reimagines them. Aggressive movements, mirrored chrome, and dreamlike gestures converge in a world that’s more sensation than structure — a bold take on beauty that nods to Prada’s aesthetic rigor while introducing a fresh, abstract visual language.